Company History

The history behind the establishment of Advanced Trading Company

Founded in 1996 in Cairo, Magic Group has emerged as one of the leaders in the power generation and energy sectors. Specializing in government projects and electromechanical industries, the Group has built a reputation for delivering high-quality solutions tailored to diverse market needs. Over the years, Magic Group has achieved significant milestones and opened a branch in the United Kingdom, which has further consolidated its presence domestically and internationally.

As a recognized leader in the energy sector, the Group has grown substantially, and successfully completed numerous projects based on fossil fuels. Today, the Group has expanded its scope to include renewable energies and complementary technological solutions, thereby strengthening its commitment to clean and sustainable energy. This shift aligns with the growing global trend towards environmentally friendly and cost-effective energy practices.

To reinforce its commitment to innovation and sustainability, Magic Group has launched new subsidiaries in the UAE and Lebanon, with ongoing projects in Germany. This strategic expansion underscores the Group's dedication to innovation, sustainability, and advanced technology, while solidifying its vision for the global energy transition and engagement in new economically key sectors such as innovative agricultural solutions, the food sector, and water treatment.

Strategic Expansion in International Trade

In January 2023, Magic Group Egypt successfully launched Advanced Trading Company (ATC) to support its international commercial expansion. Based in Dubai, with strategically located offices in London, Cairo, and Beirut, ATC offers services in trade, logistics, and strategic financial structuring to support companies in entering new markets and consolidating their international presence. ATC explores new markets and broadens its product range as part of its investment in key international sectors, reflecting the entrepreneurial spirit and innovation that have supported the Group's success for over 27 years.

Sectors of Activity and Product Portfolio:

· Energy Solutions: Accelerate the energy transition with our range of innovative solutions including renewable energy systems, hybrid systems, and power generation. These cutting-edge technologies are designed to support a sustainable future and meet the growing demand for eco-friendly alternatives.

· Innovative Agricultural Solutions: Optimize your production with our high-performance equipment and advanced technologies. Benefit from excellent value for money and a controlled export circuit to maximize your agricultural yield and profitability.

· Water Treatment: Ensure effective water management with our high-tech treatment systems. Our equipment and electronic parts guarantee optimal performance for all your industrial and domestic needs.

· Core Fuel Resources: Explore our offerings in fuel oil platforms, and high-quality petroleum products (EN 590, D6, petroleum oils, Petcoke, Jet A1), all certified for their excellence and reliability.

· Construction Materials: Build with confidence using our top-quality construction materials: cement, rebar, bricks & masonry, marble, sanitary materials, and more. Available at competitive prices, our products are supported by strong partnerships with reputable local producers, ensuring quality and reliability.

· Mining Resources: Our essential metals, such as copper, aluminum, zinc, steel, and lithium, are ideal for modern infrastructures. Designed to meet the demands of ambitious projects, they support sustainable development and innovation.

· Food Sector: Last but not least, Advanced Trading Company excels in the food sector, delivering an extensive portfolio of premium-quality products. Our offerings include sugar, rice, coffee, frozen chicken, olive oil, sunflower oil, fresh and frozen fruits and vegetables, as well as an array of canned goods to cater to the diverse needs of the global food market, ensuring the highest standards in every product we provide.